Telebasura y publicidad

Authors

  • Víctor Curto
  • Isabel Solanas

DOI:

https://doi.org/10.51698/tripodos.2007.21.127-136

Abstract

What is the relationship between trash TV and advertising? What sort of audience does trash TV generate from the perspective of advertising analysis? Does trash TV threaten the classic model of the advertising-audience relationship? This article tries to establish points of convergence and divergence between this television format and the advertising formats that take place on and about trash TV. It also attempts to touch on the concept of trash advertising from its formal and conceptual aspects.

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Published

25-09-2007

How to Cite

Curto, V., & Solanas, I. (2007). Telebasura y publicidad. Tripodos, (21), 127–136. https://doi.org/10.51698/tripodos.2007.21.127-136

Issue

Section

Monograph

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