Audiencia y publicidad en las revistas economicas Internacionales

Authors

  • Francisco J. Pérez Latre

DOI:

https://doi.org/10.51698/tripodos.1999.8.37-54

Abstract

The international business magazines and dailies shape a market with unique relevance for advertising media planning. Their multinational scope, the educational, income level and reading time of their readers justify in-depth research about advertising expenditures in the field. In this article, the influence of internacional business titles and their quantitative variables are summarised and those titles are compared with non-business titles in order to establish the most salient chararactertstics of international business print media.

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Published

20-12-1999

How to Cite

Pérez Latre, F. J. (1999). Audiencia y publicidad en las revistas economicas Internacionales. Tripodos, (8), 37–54. https://doi.org/10.51698/tripodos.1999.8.37-54

Issue

No. 8 (1999)

Section

Fundamentals

License

Copyright (c) 1999 Tripodos

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