L'Església Catòlica i la publicitat. L'estudi d'un document

Abstract

This article presents the document "Ethics in Advertising", published by the Pontifical Council for Social Communication in the Vatican and dated the 22 of February 1997. The intention of the document is to show the positive contributions made by advertising, as well as to point out the ethical problems raised by its use, to indicate some deontological principles and to suggest some considerations to the professionals working in this field. The growing importance of advertising in shaping the values of today's world and people's behaviour, and the efficacy of advertising at informing and persuading, form the background for the interest of the Catholic Church in initiating this reflection which sets forth a general framework to understand the challenges which advertising addresses to the world of cultute.