Nuevas tendencias en la comunicación de los programas de marketing con causa en España

Authors

  • Carolina Sorribas Morales

Keywords:

cause-related marketing, communication strategy

Abstract

The communication strategies of programs of causerelated marketing have improved substantially in recent years, moving from simple communication tactics or actions towards the beginnings of genuine communication strategies of cause-related marketing programs which are carefully planned. Thus, this article attempts to explain the evolution of the communication of programs of cause-related marketing and to highlight the new trends in advertising communications which both companies and non-profit organizations have been adopting, in recent years, to carry out this type of marketing strategy.

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Published

2011-09-01

How to Cite

Sorribas Morales, C. . (2011). Nuevas tendencias en la comunicación de los programas de marketing con causa en España. Tripodos, (28), 51–62. Retrieved from https://tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/1123

Issue

Section

Monograph

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