Comparative of COVID-19 discourse in conservatives and liberals: The case of Canada, the United States, the United Kingdom, France, Germany, and Spain
DOI:
https://doi.org/10.51698/tripodos.2025.57.07Keywords:
political communication, crisis communication, discourse analysis, COVID-19Abstract
In March 2020, the COVID-19 crisis triggered a worldwide adoption of extraordinary measures to contain the disease, forcing current political actors to use both digital channels and traditional media to cross borders and get their messages across to the public about preventive measures and the impact of the situation. The research uses content analysis to examine the communication and discursive strategy of the leaders of Canada, the United States, the United Kingdom, France, Germany and Spain within their messages announcing the state of alarm. The results point to the existence of narrative styles in the interventions of politicians involved, clearly identifiable on the left-right axis, as well as the use of common resources that seek cohesion and citizen awareness at a time of great difficulty for those countries they represent.
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